European Oncology Launch

Client: Daiichi Sankyo Europe GmbH
Year: 2021

DSE – a launch event turning into a transformation campaign

An integrated product launch communication incl. the launch event for all employees, a storytelling campaign and community building formats to sucessfully enter an all new market segment.

The objective of the product launch communication was to build one team of all pan-European employees, aligning the mission of the new built business unit to together approach the future of oncology.

Takeko became the protagonist of the pre-communication series on an online collaboration platform, that brought together all employees to learn about the mission, initiate interactions and introduced the approach for the future.