thyssenkrupp nucera – Rebranding

Client: thyssenkrupp nucera AG & Co. KGaA, formerly thyssenkrupp Uhde Chlorine Engineers GmbH
Year: 2022

Creative and strategic brand development & communication campaign

We developed a new name for a successful business unit of thyssenkrupp AG, which is entering the energy market with a pioneering transformation. The aim is to reposition the company on a purpose-based basis as one of the few players that already has the capability to produce green hydrogen on an industrial scale. The name thyssenkrupp nucera, a strong narrative, the corporate design with applications in print, web, AV, SoMe and in space were developed. The communication campaign links all these elements in a storytelling that is as emotional as it is challenging and manages to successfully position the new company in a very short time.