Client: Thyssenkrupp Nucera
Year: 2023

Every player needs a substoryline

In order to drive the overall storyline, and because it’s fun, we developed within the overall strategic concept of the new brand, a HydroGin. Nocera is THE new strong brand for green (hydrogen) energy. In order to have a point of communication during fairs, we developed the HydroGin with a respective bar and discussion-formats. And now, the HydroGin receives it’s own storyline! Because, when all available element support the central storyline, it becomes stronger and stronger.