In todays dynamic times, strategic storytelling is the essence of activating an organisation to move into the same direction. We need everyones qualities and expertises (diversity) and we need everyone autonomously, well interacting, to move into the same direction. So strategy cannot be anymore something vague, or barely understood. It needs to be something clear AND reacting the movement. In this following video, Petra Lammers & Norwin Kandera try to explain, what they understand as strategic storytelling and why it is so important today:

Load this external video by clicking PLAY button.