Medical storytelling in VR
Client: Pharma Company
Year: 2022 & 2023
A walkable storyline of learning and experience
Emotional storytelling in an immersive VR landscape to raise awareness about a life-threatening rare disease. Along a live staged patient’s journey HCPs learned and discussed diagnosis and treatment.
We developed a VR Landscape that explains complex contexts in a tangible but not trivial way. The core idea was going beyond excessive and long expert presentations. We started from the other side. Based on a real patient’s journey we staged a storyline that takes both perspectives into account, the medical expert and the patient.